5 Reasons You Should Hire Professionals to Design Your Website
You’re in the Big Leagues Now:
It is no longer good enough for web design to be a simple and quick task that anyone with basic web skills can accomplish. With millions of websites on the web, designers know they need to work hard and smart to stand out from the crowd and entice potential customers. A web design by an expert web design company will look great not only to the web designer but also to web users.
Why Design is So Important:
Your web design should be considered a reflection of your business or organization. A good web designer understands this and makes sure that even down to the smallest details – colors, font size, etc., there is a web design that fits perfectly with your business or organization. If the web designer is not an expert web user, they might miss some of these small yet vital details and you’ll be left with something less than stellar.
The Internet Has Changed:
Whether it’s Google, Bing, or Yahoo!, web users are constantly seeking out web pages that are web-friendly and web-optimized. This is why web design by an expert web designer is important because they understand how to make web pages come up higher in web search rankings, giving you more web traffic.
When web designers have experienced web users themselves, they know what works and what doesn’t. This web design agency in USA knows what web techniques, web strategies, and web tools work best for web users and search engines alike. Their web designers will tell you what they think is important to work on or improve with your web design and their insights can be invaluable.
With increasing competition in the marketplace, web design companies understand that web designers need to be web-savvy web users. That’s why web design companies outsource web design tasks to web users who are looking for a challenge and want to test their web skills. You can tap into this workforce at a very affordable price by finding an expert web designer.
10 Website Design Tips to Increase Online Sales
Offer Multiple Payment Options
One of the worst things you can do for your website is to only accept one kind of payment option. This significantly reduces your potential audience, if not completely eliminates them. Accepting multiple forms of payment allows customers flexibility when making purchases on your site. Some people will want to pay with a check, while others will need to submit a credit card transaction. While many will pay with PayPal, still more people prefer other services. The more payment types you offer, the better your conversions will be.
Use Graphics That Lead the Eye
When creating sales pages for your site, make sure you use graphics that lead the eye where you want it to go. Don’t use cheesy clipart, which can make your site look unprofessional. Instead, consider using images that are relevant to the sales page content. For example, if you are selling a book about cooking lessons for kids, you could include an image of a young boy or girl holding utensils in front of a stove. This draws the reader’s eye and is in line with the context of your ad copy.
Make it Mobile-Friendly
According to a study by the commodore, in 2015 mobile internet usage surpassed desktop internet usage for the first time ever. By 2020, mobile phone use will be 80-90% of total internet activity. So, if your site isn’t mobile-friendly, you’re going to lose a huge percentage of potential business. Ensure that your site is functional and aesthetically pleasing when viewed on all mobile devices. You may even want to consider creating separate versions of your site for mobile users since these users tend to have different needs than desktop users.
Make your Site Fast
It’s worth spending some money to ensure that your site is loading quickly, especially if you have a lot of traffic on the site. If you’ve ever experienced slow load times on a website, then you know how frustrating it can be to wait for pages to appear while buffering occurs. Visitors will get impatient and abandon your site if it takes too long to load, so avoid this by using a hosting provider that has a reputation for speed. Make sure all of the images on your site are optimized as well since heavier graphics can slow download times.
Optimize the Site for Mobile Devices
This tip is related to tip #3 above. The number of mobile users is growing exponentially, which means the percentage of mobile traffic to your site will grow as well. Make sure that all pages are responsive and look great on different devices!
Offer Live Chat
As customers become more comfortable shopping online, they are becoming increasingly addicted to instant gratification. They want to be able to ask questions about products or services right away, and they want to receive immediate answers. Offering live chat on your site not only satisfies this need for instant gratification but also allows you to provide 24/7 customer service. This is especially important if you sell custom products, because some customers may need assistance with their orders at all hours of the day (and night).
Use Progressive Enhancement and Graceful Degradation for Mobile Sites
These two web design techniques can help you ensure that your mobile site loads quickly while still looking great on desktop browsers. In other words, these strategies allow you to add features only if the browser is able to support them, resulting in a faster loading experience for mobile browsers.
Offer Clear Site Navigation
Your customers need to be able to find what they’re looking for quickly and easily on your site. If you have a lot of products or services, consider using a navigation bar with drop-down menus so that users can see all their options without scrolling around. You may also want to use breadcrumb navigation, which allows users to return to the main category from any sub-category.
Add Trust Badges
Trust badges can make customers feel more secure about their purchases or other transactions on your website. These badges show that you’ve been verified by a trusted company and are a member in good standing, so to speak. For example, if you sell gift cards, you could include a badge that shows that your site has been reviewed by the Better Business Bureau. You can also use badges to indicate social media share counts, SSL-certified security, and more.
Optimize for Speed
This is the last tip on this list because it’s so important — not just for overall site performance, but also for your overall SEO strategy. In general, the faster page loads on a website, the better its search ranking will be. Google is already using page speed as an official ranking factor, so make sure that you get your site loading quickly enough to rank high in organic search results.