Zeytinburnu mutlu son Talas mutlu son Tarsus mutlu son Tavşanlı mutlu son Terme mutlu son Tire mutlu son Torbalı mutlu son Toroslar mutlu son Turgutlu mutlu son Turgutreis mutlu son Turhal mutlu son Tuzla mutlu son Ulus mutlu son Ümraniye mutlu son Urla mutlu son Üsküdar mutlu son Vezirköprü mutlu son Viranşehir mutlu son Yatağan mutlu son Yenimahalle mutlu son Yenişehir mutlu son Yıldırım mutlu son Yomra mutlu son Yumurtalık mutlu son Yunusemre mutlu son Yüreğir mutlu son eskort bayanlar Trabzon anal escort Urfa anal escort Yalova anal escort Yozgat anal escort Zonguldak anal escort Söke anal escort Soma anal escort Sorgun anal escort Süleymanpaşa anal escort Sultanbeyli anal escort Sultangazi anal escort Suluova anal escort Suruç anal escort Suşehri anal escort Susurluk anal escort Talas anal escort Tarsus anal escort Tavşanlı anal escort Tekirova anal escort Tekkeköy anal escort Tepebaşı anal escort Terme anal escort Tire anal escort Torbalı anal escort Toroslar anal escort Tosmur 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SoftwareTechnology

Email Drip Campaign Definition, Examples, And Marketing Benefits

Email drip campaigns are known by a few other names like autoresponder, marketing automation, etc. Whatever the name is, the idea is to send out emails automatically based on the predefined schedule. For example, when someone signs up on the website, the email will shoot immediately, and the next one will go after two days, and another one at the weekend. You can see how the whole journey is predefined. There are other types of email drips that will run according to the actions or triggers. Like a customer left an abandoned cart then an will be sent addressing the same. These action-based emails are also known as behavioral emails.

What is a Drip Campaign?

We have pretty much covered the gist of drip marketing in the introduction. Based on that, a proper drip campaign definition will be a series of automated emails sent to people according to predefined time intervals and people’s actions. With the help of this, you can convey the right message at the right time to the right customer. It even helps you engage in personalized conversation because you will not be randomly throwing emails at customers’ inboxes, instead responding as per their actions.

From this discussion, it will not be wrong to say that an email drip campaign is a subset of targeted marketing. And according to a recent study, targeted emails are capable of producing 18 times more revenue than a traditional setup.

Why include an Email Drip Campaign in marketing strategy?

Marketers can use drip emails in several different ways. As you know, drip campaigns let you stay connected with your audience. The emails used in the drip campaigns are written once and then saved into the queue. It means you can reuse the content for different persons. It will save your time and resources. Apart from that, everything will be sent out automatically, you don’t need to sit around the clock to track the customers’ activities. You only need to describe the targeted customer segments and the rest will get done automatically. These reasons are more than enough to justify why you should use email drip marketing.

Here is the list of real-life examples of drip marketing.

  • Nurturing Leads: A lead is a probable customer who is thinking about buying your product or service, but in order to complete the purchase he/she needs a little nudging or nurturing. Nurturing could mean anything that includes educating a person about the product until they decide to buy it. For example, showing them features, giving them discounts, offering free trials, and whatnot.
  • Welcoming: A person who just signs up on your website is like a blank canvas. You can show them the good part by sharing excellent product information. But in order to be effective, you need to send the email as soon as they subscribe. In this case, autoresponders like drip emails are very effective. The email opening rate is 88.3% if sent immediately after subscription.
  • Abandoned Shopping Carts: Suppose you have done your marketing right and nurtured the leads in a good way and they even have added products to the cart. But they didn’t get through and were left abandoned. In this case, you are not supposed to sit and do nothing. You immediately need to follow up with the customer. For this, you can use the drip emails which will include personalized content based on their purchase. Complete abandoned cart purchase emails sent within 24 hours have a success rate of 72%.

Steps to Run an Email Drip Campaign

First of all, you need to have a platform using which you can run the campaign. You can use either a cloud-based marketing automation tool like Mailchimp or CRM with Drip Email functionality. We prefer CRM software because it has more customer information that allows you to segment customers easily. After that, follow the below steps.

  1. Choose when and after what time interval the drip emails will launch.
  2. Create a few target lists describing your audience. For example, abandoned carts, newsletter subscribers, etc.
  3. Preparing some enticing email templates for every scenario. Tip: You can personalize them by using variables for recipient name, product name, etc.
  4. After completing the above three steps, you need to do some A/B testing by yourself. It will let you know about the design, open rate, click rate, etc. In addition, you also need to see if you are sending the right message to the right audience at the right time. Once done, you can finalize your email drip campaign.

The Bottom Line

You can see how many ways drip emails boost the sales and marketing efforts of a company. But you also have to make sure that you don’t overdo it. Too many drip emails to customers can annoy them and they can unsubscribe. Therefore, you have to be subtle with your emails. Try to find the best time for sending the emails, so the open rate can improve.

Also, read more:- Email Marketing Services

vijaykumar

Outright Store provides the best SuiteCRM and SugarCRM products that are popular plus valuable for your CRM organization. We are adept at curating the best extension for CRM software that makes your tasks less complicated and seamless. You can choose us to adapt all top-notch services of CRM. We have handled 300+ projects of CRM such as Customization, Integration, Data migration, Maintenance, Hosting, and so on. All services are crucial for every CRM Business so you must deal with who is experienced in all this operation handling.

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